There are no one-size-fits-all options when it comes to the right social media platform for your small- or medium-sized business. Facebook might be the biggest name in social media networks, but there are trendier platforms like Instagram and Twitter that millennial customers usually prefer.

Your brand's online reputation is not helpless from negative reviews on consumer complaint sites. Though it's nearly impossible to remove them from the Internet, there are online reputation management strategies you can use to deal with these pesky complaints.

Facebook’s most recent monthly active users numbered over 2.3 billion. That’s almost one account for every three people on the planet! Many of your ideal customers use this platform to interact with businesses and creating a page for them to engage with yours costs almost nothing.

Businesses are relying on social media more than ever to get their voices heard on the Internet. However, so many companies make mistakes that are too important to ignore, and which could seriously damage your online reputation. As a business owner you need to keep your organization in check, and avoid these common online reputation management pitfalls.

More teenagers are leaving Facebook for other online platforms that feature images or videos and give them more control over who can be their friends. Based on a new Pew Research Center survey, only 51% of US teens are using Facebook. By contrast, 69% of US teens were reported to be using Snapchat, 72% Instagram, and 85% YouTube.

Do you, as a brand new business owner, know how to take advantage of social media exposure, especially if no one has any idea what your new business is all about? The truth is, you can succeed with social media, even if you have what could be perceived as a small, newbie brand.

Healthcare providers that use Social Media can interact with their patients, advertise new services, and quickly communicate urgent announcements or messages. There's immense potential for it to improve care, but also to expose patient-specific information.

Facebook is the most popular platform for developing brand awareness because it allows businesses to target users based on what they have posted in the past. But after the recent data breach scandal, is your data still safe? Read on to find out if you need to worry about your privacy.

In March 2018, disturbing reports circulated on the web that revealed a company named Cambridge Analytica harvested confidential details of 50 million Facebook accounts. If you’re concerned that your private details are being passed around by private companies, consider the following 3 tips to maintain a confidential Facebook profile.

Facebook’s newest action can mean bad news to businesses. The company had announced its decision to screen its News Feed to include less content from publishers and businesses and more from your loved ones. This comes after the allegations of how social media has unconsciously shaped people’s opinion and mental well-being.