Having a Business Continuity Plan (BCP) is great, but only if you know when it needs to be invoked. If you don’t know when it should take effect, then you might as well not have one at all. While a lot of business owners might believe it is pretty obvious when a BCP needs to be invoked, the process is not always so cut and dry.
There is no better time than the holidays to advertise your products. People are whipping out their wallets and looking to spend, and if you create effective ads, you’re sure to score a piece of the pie. So when it comes to Facebook, the largest social media network with over a billion users, how can you take advantage? Well, here are a few tips to help you create Facebook ads that convert, and could bring some holiday cheer to your new year sales figures.
People want to read your blog. You may not think it’s true, but the fact of the matter is that someone somewhere is looking for information on a subject you know inside and out. Of course, this information has to be presented in way that is engaging and unique to stand out and catch people's attention as perhaps incorporate key search terms.
From restaurants to sports equipment vendors, no business is immune from negative feedback online. With more and more people spending hours on the Internet every day, customers are quick to voice their opinions about businesses. And their comments aren’t always positive.
Business Intelligence (BI) software has helped thousands of small and medium-sized businesses around the globe increase profits and improve efficiency. If you think your business will enjoy similar success by simply installing some software you are sorely mistaken.
As a business owner, you may think social media isn’t worth the effort. You may have dabbled in Twitter, Facebook, or LinkedIn and seen minimal (if any) results. Of course there are other businesses that do well on these platforms - like Nike or Google - you may think.
There is nothing worse for a company and its customers than being forced to close because of inclement weather. And with winter almost upon us once again, now is a good time to make sure your business continuity plan is prepared for anything and everything mother nature is looking to throw your way.