Small business marketing has often been a difficult endeavor for small business owners. Marketing involves a great deal of time and effort, and can require a significant financial investment. Previously, only large corporations could afford marketing automation, but that’s no longer the case.
Instagram has gone from an app that shares puppy photos with vintage-themed filters, to a marketing tool that savvy businesses are taking advantage of. The photo-sharing giant has a billion monthly active users, making it an ideal online marketplace.
A data breach can happen to anyone, even to the most secure businesses or financial institutions — and cybercriminals could even attack your company’s network. How can you be sure your network is completely hacker-safe? As a business owner, you can’t afford a data breach, as it could cost you your clients and reputation.
There’s no telling when natural disasters will occur. When they do, certain regions in the country often bear the brunt of their impact, like when Hurricanes Harvey and Irma hit certain states in 2017. With a well-designed disaster recovery (DR) plan, your business can be spared from total devastation.
Jargon can be intimidating if you’re dealing with IT issues and you’re anything but techy. Running an anti-malware scan can generate auto pop-ups that leave you clueless with IT terms that sound Greek. Learning the basic concepts listed here will help you move on and not be surprised the next time that happens.
Technology enables businesses to work remotely, collaborate more efficiently, and manage their time more effectively. But to achieve these benefits, you need to implement technologies that align with your business’s needs. Here are some things to consider.
In the digital age, cybersecurity should be one of the top priorities for anyone who goes online. One way is to vet those who are trying to access your systems. But when it comes to verifying users’ identity, many are unaware of the two kinds of authentication measures available.
Talk of business trends usually revolves around process optimization and efficiency rather than just volume. As such, order management systems (OMSs) are gaining popularity, thanks in large part to their ability to provide immediate results.
First off, we need to clarify that inventory management systems (IMSs) are not the same as OMSs. The former is a solution for analyzing your sales history and forecasting demand for your product and the materials you will need; in contrast, the latter is all about the here and now, as it tackles transactions as they happen.
With the rise of eCommerce and online banking, cybercrime has evolved. Like criminals who pull smash-and-grab jobs, they go where the money is. However, unlike bank robbers, cybercriminals do their best to avoid detection by letting malware do the work for them.
Whether your business is hit with a brief power outage or by a natural disaster, any kind of interruption to your organization’s productivity cuts into your profits. A business continuity plan (BCP) is critical to ensuring your organization stays open.