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What companies get wrong about business continuity

Every business owner knows that having a business continuity plan is crucial to the success of their organization. However, when the unexpected does happen, companies tend to overlook how well employees can stick to the plan. To make sure your plan doesn’t go up in flames, here are five critical mistakes you must avoid.

4 Biggest Facebook marketing mistakes

Facebook makes it possible for companies to showcase their products and services to targeted prospects more effectively and take their online presence to the next level. However, many businesses are struggling to get the results they want from Facebook marketing despite having spent large amounts of money.

5 Most common security breaches

These days, the security of various IT systems is constantly being called into question. From attacks on mobile devices to ever-increasing types of malware, many businesses are struggling to stay on top of their security. One of the best ways to stay protected is to be aware of common cybersecurity issues.

Diffuse negative online comments the right way

Current trends show that personalized interactions help establish a business’s persona or identity with prospective customers. This makes the business more relatable and therefore more attractive to more consumers. To use this opportunity properly, social media managers should know how to keep their wits together, especially in the face of negativity online.