It can be challenging for small- to mid-sized businesses (SMBs) with limited resources to get their marketing efforts off the ground, but marketing automation can help them gain a competitive edge and achieve success easier. By automating repetitive tasks and marketing more effectively on multiple online channels, you save money and provide a better experience for your customers.

Cybersecurity is a constant battle, but there are significant steps you can take to keep your IT defenses strong and effective, one of which is to increase your knowledge of security threats. Here are five common ways your business systems can be infiltrated.

Do you want to bolster your marketing campaigns? Then create videos and post them on social media. It doesn’t take much to make videos — you can finish high-quality ones using your smartphone and accessible video editing software. This makes them one of the most cost-efficient ways to target and convert potential customers.

There are several ransomware decryptors now, thanks to communities of white hat hackers concerned about increasing ransomware attacks worldwide. While some of these decryptors do come with a price, the rest are free or can be availed for a minimum donation.

Are your organization’s cyber defenses enough to protect it from a cyberattack? Unfortunately, just incorporating the latest antimalware software or firewall to your system won't guarantee your company's safety. Conducting a security audit will give you a complete picture of your company’s data integrity, giving you a greater chance of successfully meeting your cybersecurity goals.

Businesses rely heavily on data for their daily operations. They use it for everything, from building client relationships to developing marketing strategies and so much more. But without data backups, businesses risk losing data in case of a disaster.

The internet is not such a bad place to be in — for as long as website owners do their share in keeping it safe for their visitors. Here are three tips to do exactly just that.
Tip 1: Use HTTPS
Short for Hypertext Transfer Protocol Secure, HTTPS indicates that a website has an extra layer of security for its users.

Businesses have more access to customer data these days, thanks to customer analytics tools being more affordable and powerful than ever. However, a lot of data is unnecessary and can take up precious memory space. To ensure that your insights are relevant and useful, you must have a well-defined data collection system in place.

As businesses have become more reliant on technology, they’ve also become a prime target of cybercriminals. If you want to protect your organization from cyberattacks, make sure your cybersecurity system doesn’t have the following flaws.
Open wireless networks
With just one main internet line and a couple of wireless routers, an entire office can get online.

People are visual creatures, which means we interpret visual data better than written words. That’s why most businesses turn to dashboards as a business intelligence tool to present data in a way that’s easy to understand, making dashboards a critical part of the business analytics process.