Many businesses rely on email marketing campaigns to gather leads and stay in touch with existing customers. To successfully run such campaigns, they must ensure that their emails are relevant and reach the correct audience at the right time. An efficient way to ensure this is to leverage email automation.

The COVID-19 pandemic pushed many businesses to embrace a work from home setup. However, one of the challenges managers faced was checking the productivity of each employee. Monitoring employees online is a good way of tracking the productivity of a remote workforce.

Video marketing is one of the most efficient and cost-effective ways to reach, engage, and convert potential customers. According to Wyzowl, 80% of marketers say that video content has helped them directly increase sales. That’s because videos are able to communicate messages in a way that text and static images cannot.

Two-factor authentication and two-step authentication are both vital for data security. But what’s the difference between them? Is one authentication process better than the other for your business? In this blog post, we will break down the differences between two-factor authentication and two-step authentication to help you decide which is more suitable for your needs.

Customer data is one of the most valuable resources in business today. It helps companies better understand their clients’ needs and interests. However, before companies collect, use, and generate revenue from customer data, they must ensure compliance with data protection laws.

Over the years, the online business landscape has evolved due to rapid advances in computer technology and the introduction of cloud-based resources that have provided organizations with a viable IT environment to help them manage online operations efficiently.

Having a business continuity plan ensures that you have constant access to your business’s data, even when a disaster strikes your locale. Understandably, your choice of backup storage media will be critical to the success of such a plan. In this blog, we’ll discuss why the cloud is the ideal place to keep your company’s data backups.

Without technology, businesses cannot compete and succeed. But with the advancement in technology comes the ever-constant threat of hackers and cybercriminals. That’s why small- and mid-sized businesses (SMBs) need to protect themselves with robust cybersecurity solutions managed by reputable managed IT services providers (MSPs).
The numbers
Through the years, the number of SMBs falling victim to cyberattacks has drastically increased.

A dashboard is a business intelligence tool that allows businesses to track key performance indicators (KPIs). This can be particularly useful for making informed decisions and strategies. Here are some uses of dashboards in real-life business situations.

To avoid detection by anti-malware programs, cybercriminals are using fileless malware to initiate attacks. Fileless malware is used to infiltrate trusted applications and issue executables that blend in with normal network traffic, IT processes, and system administration tasks while leaving fewer footprints.