Current trends show that personalized interactions help establish a business’s persona or identity with prospective customers. This makes the business more relatable and therefore more attractive to more consumers. To use this opportunity properly, social media managers should know how to keep their wits together, especially in the face of negativity online.

We’ve come to rely on our smartphones to help complete daily tasks, and this has resulted in the need to recharge our phones multiple times a day. But when you’re far from your charger, public charging kiosks can seem like a good substitute. However, this can lead to an incident of “juice jacking.

The modern business uses data in almost every aspect of its operations. Without immediate and constant access to it, a business will come to a grinding halt. What’s more, in the event of a disaster, it risks losing valuable data if it doesn’t have a backup strategy in place.

Over the last few years, different versions of ransomware have sprung up, all aimed at extorting money from your business. Before you even consider paying for the release of your data, the first thing you must always check is if there's a free cure for the ransomware that infected your systems.

Data dashboards have become increasingly popular for businesses over the past few years. They are a great data visualization tool that gives you an overview of your business at a glance. Dashboards can cater to a wide variety of users, from marketing staff to project managers.

The Facebook worldwide privacy scandal should have been a wake up call for all of us to revisit our social media privacy settings. We should be vigilant in keeping our personal information safe. Here are tips to keep your Facebook and Twitter accounts well-secured.

We have entered a post-text world. This means multimedia has dominated every channel making written content like standard blogs out of style. This means you need to update or completely reinvent your video content such as video blogs (vlogs), which are being used to engage customers.

Reputation and image management are important for businesses that desire wealth, trustworthiness, and entrepreneurial longevity. The good news is you don’t have to be a genius to keep your company alive online. Just follow these simple steps.

Be seen on search results

In his book on online reputation management, Tyler Collins, a digital marketing expert for Fortune 500 companies, mentions the importance of a company’s search results that appear after pressing enter.

With evil elements continuously developing novel ways to infiltrate networks and steal user data, it is more crucial than ever to stay one step ahead of the curve. Protect yourself from cybercriminals by learning more about their methods. Here are some tips to deal with the threat of watering hole attacks:
What are watering hole attacks?
Watering hole attacks are used to distribute malware onto victims’ computers in a similar way phishing activities are conducted.

Staggering amounts of information is generated every day and many businesses would struggle to operate without their databases. In fact, experts agree that by 2020, there will be 1,700 gigabytes of data generated per person on the planet. If you’re a business that’s worried about protecting its data, analytics tools are a great place to start.